Opening the full-fledged era of Yeouido with the best customer-centered legal services

Daeryun moves headquarters to Park One Tower
38 offices nationwide, including regional offices
More than 200 lawyers resident in each office
Plans to expand to New York, USA next year

Daeryun Law Firm (Liuhan) held an opening ceremony for its headquarters relocation at Park One Tower in Yeouido, Seoul on the 15th, announcing the start of the Yeouido era in earnest. The opening ceremony was attended by not only Daeryun internal officials such as Kim Kuk-il, Jeong Chan-woo, Go Byeong-jun, and Park Dong-il, but also external officials such as Choi Bo-yoon, a lawyer who was recently elected as a proportional representative for the People's Future in the 22nd National Assembly election, as well as the Korea Rehabilitation Association for the Disabled, Thomson Reuters Korea, Korea Force Securities Co., Ltd., and LG Chemical.

Achieving continued growth as a customer-friendly law firm

At the opening ceremony, CEO Jeong Chan-woo said, “Daeryun’s symbolic color, which represents ‘customer-centeredness, expertise, and trust,’ embodies Daeryun’s heart of doing its best to provide the best legal services to customers.” He added, “Park One Tower, with its red lighting even at night, is more meaningful as it is in line with the red color, Daeryun’s symbolic color.”

Daeryun currently has 38 offices across the country, with more than 200 lawyers residing in each office. By breaking down existing law offices and opening several branches not only in front of the courthouse but also in regional areas, we have achieved continuous growth as a customer-friendly law firm. This headquarters relocation was also decided to provide prompt legal services focused on corporate customers in Yeouido, where large corporations and the financial sector are concentrated.

Daeryun said that preparations have been completed to provide the best legal services. By operating our own evidence investigation, digital forensics, and security groups, we have established a system to enable professional and strategic response by securing evidence. We provide prompt legal support by forming teams appropriate for the situation, such as the Major Disaster Response TF and Election Response TF.

CEO Jeong said, “We are providing the best legal services by collaborating with experts such as lawyers, patent attorneys, and accountants who are active in various fields such as corporate law, criminal affairs, rehabilitation and bankruptcy, defense and military, medicine, civil affairs, and domestic affairs.” He added, “In particular, we have recently signed MOUs with a number of companies and medical corporations. With the relocation of our headquarters to Yeouido, we have become able to contact more quickly, and we expect to provide legal advice in a timely manner.”

Daeryun's domestic expansion was a challenge to resolve legal blind spots. We have created a legal culture where local governments can receive the same legal services as the headquarters. With this as a foundation, Daeryun rose to the ranks of large law firms. Based on its solid position in Korea, it plans to expand into overseas markets, including Japan and the United States, starting next year. The plan is to increase the competitiveness of domestic law firms by taking advantage of advanced overseas legal services.

CEO Kim Kuk-il said, “Daeryun is actively helping various groups, including criminal, corporate legal, defense and military, medical disputes, and construction and real estate, develop expertise,” and added, “We are opening offices closest to our customers so that they can find Daeryun no matter where they are. Taking advantage of these strengths, we plan to expand into Japan next year and New York, USA the year after. Through this, we expect to be able to provide more professional legal services. “I look forward to it,” he explained.

Enhancing competitiveness through advanced overseas legal services

Regarding the choice of Japan and the United States as countries for overseas expansion, CEO Dong-il Park explained, “Generally, Southeast Asia is chosen to generate profits, but Daeryun has decided to expand into places with advanced legal systems rather than profits. Daeryun already has sufficient capabilities to showcase it to the world. We will increase our competitiveness by accepting advanced overseas legal service systems.”

The opening ceremony ended with a closing speech by CEO Park Dong-il. CEO Park emphasized, “The reason the company has been able to grow is because we have worked tirelessly to realize the value of protecting the rights and interests of customers to the extent possible,” and added, “Daeryun’s ultimate goal is to ensure that customers are impressed by Daeryun’s skills and sincerity.”

Lastly, CEO Park said, “Daeryun’s goal is to become the No. 1 law firm in Korea,” and “We will continue to strive to provide the best legal services with professional lawyers who pursue the same goal. Please keep an eye on Daeryun’s challenges and achievements.”

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