“We will show the power of K-Law Firm”… Daeryun speeds up expansion of overseas offices

Final stage of opening of Japanese office... Work to enter New York is in full swing
CEO Kook-il Kim, “We will not settle for the title of a large domestic law firm… We will aim for the global market.”

Due to stagnation in the domestic legal market, many large law firms are turning their attention to overseas legal markets.

Until now, large domestic law firms have mainly operated with offices in Asian countries, but recently, there is a law firm that is moving beyond Asia and is moving to open an office in the United States, attracting attention.

Daeryun Law Firm (CEOs Kim Kuk-il and Ko Byeong-jun) announced on the 13th, "We will solidify our position as a large law firm in Korea and begin to pioneer the overseas legal market beyond the domestic market."

Daeryun has the largest number of offices in Korea and has built its own legal service system. Daeryun officials believe that Daeryun's customized system, based on its unique technical and service expertise, has now reached a level where it can compete with overseas law firms.

In particular, if existing overseas law firms have operated overseas offices by helping domestic companies advance overseas, Daeryun plans to solidify its position as a global law firm through a localization strategy that provides legal services to local companies and citizens as its main customers, and strive to create national interests as a leader among K-law firms by raising substantial foreign currency profits.

According to a Daeryun official, "I understand that he visited New York last month to hold meetings and look for office positions to recruit local lawyers," and added, "Please pay attention to Daeryun's future moves as he enters the overseas legal market, having established a solid position in Korea."

He expressed his ambition, saying, "Now it is time to introduce Daeryun's system, which has been built over a long period of time, to the overseas market. As we advance overseas, we will compete with leading local law firms and promote the expertise of large domestic law firms to the world. This will also have a beneficial effect in the domestic legal market."

Daeryun's goal is not limited to simply establishing an overseas office. Based on a meticulous localization strategy, we plan to actively help overseas offices generate independent profits and gain an advantage in competition with foreign corporations.

Expectations for creating national interest are also high. The plan is to provide high-quality legal services to customers located all over the world, promote the Korean market, and contribute to revitalizing the economy by earning foreign currency.

Daeryun plans to actively recruit talent to successfully establish itself in overseas markets. In addition to dispatching domestic lawyers overseas, we are also recruiting local lawyers on a large scale. The goal is to build a solid foundation for legal services through lawyers who are familiar with local laws as well as legal practices and culture.

Afterwards, we plan to focus on ‘system construction’. It is a method of implementing legal services provided domestically, such as legal advice, consultation, and litigation services, locally. This is even more meaningful in that it applies Daeryun’s special system to provide high-quality legal services to local residents.

Daeryun CEO Kim Kuk-il explained, "Currently, law firms' overseas expansion is essentially limited to advising domestic companies. They are unable to turn foreign companies into customers, so they do not have actual foreign currency income. We plan to improve our status overseas by improving these points."

He continued, "At a time when global legal demand is growing, we expect to be able to provide legal services in various fields. We are considering pioneering markets in various countries other than those we currently operate in. We will provide the best service to customers who need Daeryun's legal services in any country. Based on this, we will establish ourselves as a law firm that is not inferior to the competition with leading law firms in the global market."

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