Daeryun, “Improving the quality of legal services”... New litigation headquarters established and introduction of global law firm system

Daeryun Law Firm announced on the 3rd that it will establish a new Litigation Management Headquarters and advance its operation method by benchmarking advanced overseas legal systems. This is to differentiate ourselves from network law firms, which have been controversial due to issues such as excessive fees, and to provide optimized services to individual and corporate customers by minimizing errors that may occur during the case process.

Since opening as Daeryun General Law Office in 2016, Daeryun has entered the top 10 law firms by sales in the shortest period of nine years. Last year's sales amounted to 112.7 billion won, a 60% increase over the previous year. Daeryun believes that this growth was possible by introducing lawyers dedicated to consultation, assisting with team-based cases, and establishing a system that leads to customer satisfaction.

Daeryun is operating a one-firm system in which the main office collectively manages cases filed at branch offices across the country. When a consulting lawyer communicates directly with the client and accurately analyzes the contents of the case, an optimized lawyer is assigned to each case, and a dedicated team is also formed when necessary. Daeryun's policy is to utilize this system to preserve the expertise of each lawyer and simultaneously increase client satisfaction.

In addition, we are focusing on improving the quality of legal services by recently establishing a Litigation Management Headquarters. The Litigation Management Headquarters is a group that commands and supervises the overall litigation administration. It is comprised of three management departments: civil affairs/departmental affairs, criminal affairs, and housekeeping/litigation service management. If a case is designated as a litigation guidance management case under the authority of the head of the division, the group attorney participates in the role of the actual head of the division, preventing poor defense, missing information, and insufficient explanation of progress, which are problems in some law firms, and minimizing communication errors with clients.

Daeryun also transplanted the system of Baker & McKinsey, the world's largest law firm, to suit domestic circumstances to build a global forum infrastructure. It operates in a structure similar to the case handling process of a large U.S. law firm, with senior lawyers directly involved in cases, including attending investigations and appearing in court.

Based on this strategy, we established cooperative relationships with leading overseas law firms. Representative examples include signing MOUs with Korini, an American real estate comprehensive solution platform, and Verivest, a large Japanese law firm. Based on this, we are increasing customer accessibility and convenience by setting up offices in major cities around the world. We also plan to provide a special lecture on management strategy to law school students within the year using this experience.

Kim Kook-il, CEO of Daeryun Management, said, “Some law firms often only borrow the name of a lawyer, but in many cases, Daeryun takes charge of the entire process. Through the main office management system, you can receive high-quality legal services anywhere in the country, and we will do our best to achieve 100% client satisfaction in the future.”

Reporter Jeong Cheol-wook

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Seoul Newspaper - Daeryun, “Improving the quality of legal services”… Establishment of a new litigation headquarters and introduction of a global law firm system (link)
Law News - Daeryun Law Firm establishes Litigation Management Headquarters (Shortcut)