Daeryun Law Firm is the first domestic law firm to introduce the ‘Litigation Quality Assurance System’

Daeryun Law Firm is the first domestic law firm to introduce the ‘Litigation Quality Assurance System’ and begin providing responsible legal services. In addition, it was announced on the 20th that it has begun operating the so-called 'double guarantee system' by implementing the 'Daeryun Members Guarantee System', which allows refunds at any time if you are not satisfied with the membership service.

The 'Litigation Quality Assurance System' is a system that immediately takes corrective action if the client expresses dissatisfaction during the progress of the case, and refunds the fee if the dissatisfaction is not resolved. This is considered an unprecedented attempt in the domestic legal market in that the law firm itself guarantees the quality of legal services.

The purpose is to guarantee the quality of legal services, secure customer trust by establishing a system that allows immediate response and even refunds in the event of customer complaints, and spread a culture of responsibility in legal services. Daeryun's explanation is that they have designed a structure that takes responsibility in a reasonable way if the three criteria of professional case performance, transparent procedures, and faithful communication are not met.

Daeryun CEO Kim Gook-il explained, "Daeryun has long been aware of issues related to refunds and has been seeking ways to respond. As a member of the same industry, we are aware of the recent behavior of some law firms, such as lack of communication and non-refundability after 3 days," and explained, "Under the principle that the customer should be the center of legal services, we have stipulated our own responsibility structure and prepared institutional supplementary measures."

In addition, Daeryun operates a separate refund-related team to check the progress of the case and calculate the deductible according to the standards when a request for a refund is received from the client. The plan is to simplify the process as much as possible to reduce customer inconvenience, while analyzing the cause after refund and reflecting it to improve service quality.

CEO Kim explained, "There may be some cost burden in the short term, but in the long term, it is an investment that builds customer trust. Most of the clients who request refunds are often in difficult financial circumstances, and when I see them leave saying, 'I will definitely come back to Daeryun when my situation gets better again,' that alone is rewarding enough."

He continued, "Our goal is 'a structure that does not require refunds,'" and emphasized, "The ultimate goal is to create an environment where law firms can provide a level of service that leaves no room for doubt and where clients can entrust their cases with trust."

Eunhye Lee (zhses3@joseilbo.com)

[View full article]
Jose Ilbo - Daeryun Law Firm, the first domestic law firm to introduce the 'Litigation Quality Assurance System' (Go here)
MBN - “Proving customer satisfaction through quality”… Daeryun implements Korea’s first litigation quality assurance system (Click here)
Seoul Newspaper - Daeryun Law Firm introduces ‘Litigation Quality Assurance System’… Responsible for refund in case of dissatisfaction (Shortcut)
KBC Gwangju Broadcasting - Daeryun Law Firm declares 'quality assurance' for legal services (link)
Lawleader - Daeryun Law Firm, the first domestic law firm to declare ‘legal service quality assurance’ (link)