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Q
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We are a company that sells household goods, and another company proposed that we set similar prices. Since we were also worn out by competition, we agreed to the proposal and raised our prices to be similar to the other company's. However, someone reported this to the Fair Trade Commission, and we are now facing an investigation. If a report has been filed with the Fair Trade Commission, what should we do?
Report to the Fair Trade Commission
Answer
Published:
Author : DongIl PARK
In your case, it appears that a report was filed with the Fair Trade Commission on the ground of price fixing.
Agreeing on prices with a competitor amounts to price fixing, which constitutes a violation of the Monopoly Regulation and Fair Trade Act, so it may be subject to punishment.
If it is discovered that a price agreement was made in this regard, a guilty verdict may be returned, so it is advisable to consult an attorney with expertise and understand the circumstances.
The Fair Trade Commission defines this as an ‘unfair collaborative act’ and applies various related regulations, and in some cases it also imposes sanctions.
Simply put, it is when companies selling identical or similar products illegally equalize their prices to align them, in order to raise prices or escape excessive competition.
Representative unfair collaborative acts
Price fixing
Collusion on transaction terms
Quantity collusion
Market division collusion
Facility restriction collusion
Collusion restricting types and specifications
Your case falls under price fixing among these, and even before carrying it out, an unfair collaborative act can be established merely by agreeing with each other.
In addition, if an unfair collaborative act is established, you may be subject to administrative dispositions by the Fair Trade Commission, such as corrective measures and the imposition of a penalty surcharge, so it is advisable to respond through a consultation with an attorney with expertise.

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